Create your
Media Mix Modeling
Proof of Concept
A Media Mix Model (MMM) is a great way to understand the impact of your media investments. A good executed MMM gives you actionable insights and improves media effect with an average of 30%.
Read more in our blog article: Why do I need MMM? (Swedish)
Is Media Mix Modelling something for you and your company? Let us help you assess and gather your data to build a simple MMM Proof of Concept for your company. This will help you explore the MMM opportunity and calibrate your next steps before engaging with a vendor partner.
A MMM Proof of Concept will take 1-2 weeks to complete and will include these components:
DATA ASSESSMENT - Is your data ready for MMM?
We check all your media data offline & online - Is it structured in a way that is usable for work in MMM? Do you have enough historical data?
WAY OF WORKING ASSESSMENT - Is your team MMM ready?
MMM requires a certain way of working with structured incremental testing to be effective. Can you and your team pull this off? Is your planning and budget process ready?
MMM 1.0 - Can you get actionable insights from MMM?
If your data is fit for a model, we build a first version. This version will give a preview on the output you can expect from working with a MMM in the future and assess if the output will be actionable.
VENDOR GUIDE - Which vendor should I choose?
Based on your current state, we give you a guide to the MMM vendor market. Do you need a full-blown consultancy provider, a lightweight SaaS solution or can you develop a model yourself?
Interested in creating a MMM Proof of Concept for your company? Please use the contact form below and we will contact you with more information.